Wholesaling Works!

By Andre Johnson

Wholesaling real estate is a popular strategy for novice investors to get started in real estate investing. Many new investors view wholesaling as a quick path to financial freedom because they view wholesaling as simply finding properties and then looking for buyers. Sounds easy, right?

So, why do many wholesalers have trouble moving their properties? The “easy” answer is that wholesaling is much more than just finding properties and then looking for buyers. Million Dollar Wholesalers understand that finding properties is more about finding motivated sellers and controlling properties with the right contract terms and at the right price.

What is the Right Contract? Your wholesaling agreements should contain clauses or terms that are favorable to you as a wholesaler. Besides being assignable, the contract must give you the expressed right to market and show the property before closing, giving you the best chance to wholesale the property.

What is the Right Price? Million Dollar Wholesalers understand they must consider their wholesale buyer’s exit strategies before controlling a property. Properties must be controlled at a price that enables your wholesale buyer to turn an attractive profit.

News Flash: Million Dollar Wholesalers control properties primarily based on their wholesale buyer’s profit objectives! Your wholesale profit is a secondary consideration.

Money is made when wholesalers control real estate with the right contract terms at the right price but only if buyers are lurking and motivated to jump on the next great deal. Ideally, a wholesaler would always have a buyer for every property he finds before finding it. Million Dollar Wholesalers manage to keep their buyer demand ahead of their property supply at all times, resulting in quick wholesale turnovers.

The typical wholesaler has a database of wholesale buyers but does not motivate buyers to buy his properties! An email with a list of property addresses and asking prices blends in with other “Hot Wholesale Deals” and does not motivate wholesale buyers to buy. One way to motivate wholesale buyers to buy from you is to provide Value-Added Information and Services!

Million Dollar Wholesalers provide Value-Added Information like a buyer focused website, photos, comps, maps, contracts, profit projections, and exit strategies. Additionally, Value-Added Services such as contractor, hard money lender, and resale buyer match-maker referrals motivate buyers to buy from you. Value-Added Information and Services facilitate the wholesale buying decision and reduces the transactional risk for the wholesale buyer! With Value-Added Information/Services you will differentiate yourself from other wholesalers and thus become very successful in your target marketplace.

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Andre Johnson

Andre Johnson is the CEO of Key Solutions, LLC, a marketing and business consulting company based in the Baltimore-Washington area. Andre’s consulting businesses have directly helped a countless number of business owners and entrepreneurs to take their businesses to the next level with various marketing and business consulting services.

For Additional Details … www.WholesalingWorks.com

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