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After a few days of downtime and reflection over the 2009 Christmas Holidays, I realized “The Time is NOW” to personally and financially grow more in the Next 12 Months than in the last 12 years combined.”

“The Time is Now” – Power of the MasterMind Group

I finished my 2009 Christmas break feeling somewhat disappointed about my part in the solution to your challenges. So I got online and started mind-mapping a process to not only work on my personal growth but to create a Mass Movement to Change the Lives of the People I Care About – that’s right, You!

I started by writing down a list of over 12 books that have been highly recommended to me and then made a personal phone call to “My Insider Circle” of confidants:

• Ken Rochon, author of Becoming a Perfect Networker and co-owner of Perfect Networker
• Zack Weist, CEO of PAdeals.com and Franchisor of the InvestingCube.com
• Rich Johnson, Attorney at Law and Real Estate Broker of ESQ Realty
• Tammy Phelps, President of The Real Deal Investment Club
• Darryl Robinson, Founder and President of Universal Advocacy Group
• Kevin Aro, Self-made Millionaire by the Age of 21
• Juan Gonsalves, Regional Sales Manager of GSK
• Patsy Anderson, Promoter / Designer of the Women’s Expo Forum
• Shawn Scarlata, of Classified Service Disclosed on a Need to Know Basis Only
• AJ Ali, Author and Co-Founder, Marathon of Miracles/Survivor Celebration

I asked each one for their support to take a 12 month journey with me to meet monthly, to share ideas, encourage one another, and hold each other accountable for our 2010 success.

What is a MasterMind Group and How Does It Work?

The MasterMind concept first became popular when Napoleon Hill talked about it in his book “Think and Grow Rich” which was published in the early part of the twentieth century.

Read more by clicking here…

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A Short Sale is a technique utilized to allow you to negotiate with the lender of a property and get the lender to discount the pay off owed on the property to more effectively manage a profitable real estate transaction.

Before we discuss some of the “Seven Critical Elements In A Killer Short Sale Package”, we need to understand when a short sale is applicable.

There are many investors out there that attempt to short sale properties and then apply the strategy of a short sale inappropriately; which not only frustrates the investor and the property owner (whether it is an investor or a owner-occupant) but also frustrates the lender.  The misapplication of the short sale strategy and technique often creates an adversarial relationship between the lender’s short sale and/or loss mitigation departments and investors. You have to know how to apply a short sale technique, to make it very effective.

Short Sales Help Avoid Foreclosure

Q.  In what situations should you consider a short sale?

A.  A short sale is not going to work just because you can’t negotiate the seller down to a price point which is advantageous for you to make a wholesale profit on a transaction.  The situation that the seller has to be in, is one in which the current as-is value of the property is less than what is owed on the property.

Stated another way, the lender has a greater exposure on the loan relative to the value of the property held as collateral on the mortgage.  In these situations, lenders will be flexible with considering a discounted pay off because they realize that if they were to foreclose and take ownership of the property, the lender would not have the ability to sell or would be able to sell the property but not recover all of the funds that is owed on the note and mortgage.

In situations where you can prove to the lender through the “Seven Critical Elements In A Killer Short Sale Package”, the lender should be very open to discounting the payoff because a foreclosure will just add

a)  Additional expense;

b)  Turn them into a real estate owners.

Real estate lenders and mortgage companies are not in the business of owning real estate. They do not want significant amounts of real estate owned on their balance sheet.

When you provide a “win-win-win” solution for the property owner who’s in a situation where the current value of their home is less than the balance owed on the property; and you can offer a “win” for the lender providing them with a path of least resistance to minimize their losses in the shortest amount of time in a way where they don’t have to incur additional costs.  Additional costs would be incurred thru the foreclosure process (attorney’s fees and other foreclosure related costs) and then taking a property back onto their balance sheet as real estate owned property (REO).

I think we all understand with this introduction that a short sale is a technique that must be applied in specific situations where everyone is motivated to be cooperative, and when the lender, the seller, and the investor all are going to have a beneficial outcome.

This technique is not going to work when only one party will benefit or only two parties benefit; it’s only going to work when all parties benefit and again, that’s typically when a property owner is financially distressed, meaning that what is owed on the property is more than their current as-is value of the property.

It’s also going to be a situation where the seller cannot invest in the property to generate the addition value required to bring the property substantially above what is owed on the property, and it has to be a situation where the investor can make out in some way by a short-saling or discounting the pay-off.

Let’s get to some of these key elements – there are Seven Key Elements In A Killer Short Sale Package.  Now let’s go over each one of the seven elements…

Download the Full Special Report Now!

———————–

Andre Johnson

Andre Johnson is the CEO of Key Solutions, LLC, a marketing and business consulting company based in the Baltimore-Washington area.  Andre’s consulting businesses have directly helped a countless number of business owners and entrepreneurs to take their businesses to the next level with various marketing and business consulting services.

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By Andre Johnson

Wholesaling real estate is a popular strategy for novice investors to get started in real estate investing. Many new investors view wholesaling as a quick path to financial freedom because they view wholesaling as simply finding properties and then looking for buyers. Sounds easy, right?

So, why do many wholesalers have trouble moving their properties? The “easy” answer is that wholesaling is much more than just finding properties and then looking for buyers. Million Dollar Wholesalers understand that finding properties is more about finding motivated sellers and controlling properties with the right contract terms and at the right price.

What is the Right Contract? Your wholesaling agreements should contain clauses or terms that are favorable to you as a wholesaler. Besides being assignable, the contract must give you the expressed right to market and show the property before closing, giving you the best chance to wholesale the property.

What is the Right Price? Million Dollar Wholesalers understand they must consider their wholesale buyer’s exit strategies before controlling a property. Properties must be controlled at a price that enables your wholesale buyer to turn an attractive profit.

News Flash: Million Dollar Wholesalers control properties primarily based on their wholesale buyer’s profit objectives! Your wholesale profit is a secondary consideration.

Money is made when wholesalers control real estate with the right contract terms at the right price but only if buyers are lurking and motivated to jump on the next great deal. Ideally, a wholesaler would always have a buyer for every property he finds before finding it. Million Dollar Wholesalers manage to keep their buyer demand ahead of their property supply at all times, resulting in quick wholesale turnovers.

The typical wholesaler has a database of wholesale buyers but does not motivate buyers to buy his properties! An email with a list of property addresses and asking prices blends in with other “Hot Wholesale Deals” and does not motivate wholesale buyers to buy. One way to motivate wholesale buyers to buy from you is to provide Value-Added Information and Services!

Million Dollar Wholesalers provide Value-Added Information like a buyer focused website, photos, comps, maps, contracts, profit projections, and exit strategies. Additionally, Value-Added Services such as contractor, hard money lender, and resale buyer match-maker referrals motivate buyers to buy from you. Value-Added Information and Services facilitate the wholesale buying decision and reduces the transactional risk for the wholesale buyer! With Value-Added Information/Services you will differentiate yourself from other wholesalers and thus become very successful in your target marketplace.

———————–

Andre Johnson

Andre Johnson is the CEO of Key Solutions, LLC, a marketing and business consulting company based in the Baltimore-Washington area. Andre’s consulting businesses have directly helped a countless number of business owners and entrepreneurs to take their businesses to the next level with various marketing and business consulting services.

For Additional Details … www.WholesalingWorks.com

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Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Content

Many ISP’s filter based on the content that appears within the message text.

Website URL:Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

• http://www.isipp.com/iadb.php
• http://www.bondedsender.com
• http://www.habeas.com

Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

Posted by Tom Kulzer (AWeber CEO)

Whitelisting

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Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.

I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

• The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
• List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
• List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales!  Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

Find Out How We Started Email Marketing…

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The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

1. Give Each Customer a Personal Response
2. Be Clear, But Sincere
3. Offer Live Customer Support
4. Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.

What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part ofevery company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

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I coach my daughter Kelsey’s basketball team and look forward to practices and game days as highlight of my week.

Communicating to a group of 11 – 13 year old girls is much harder than helping your small business double your income.  I try to make sure I keep it fun for the girls while teaching them the game of basketball in a way that fosters good teamwork, respect for each other, and the forgotten spirit of competition among our youth.  I gave them a choice of practicing over the 2009 Christmas holiday break and 100% voted yes to practice.  I was surprised.

Follow me as I grow as a coach and leader of my daughter’s basketball team, the Green Unicorns.

Game Result – Coming Soon!

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WordPress, Joomla, and other web site platforms are great for personal and business websites but they are not ideal for showcasing your product or service for sale.

Just think about it…

Take a look at this site.  It has many header links, embedded videos, and too many other items distracting you away from the topic at hand here.  If I were trying to sell you something, I would not do it this way.  You would have been targeted based on demographics and directed to an opti-in page matching your needs.

For those of you who thinking how can I make more money online?

…or how can I convert more of my offline business to online sales?

Here’s the answer…

Online Sales Pages

If your sales site is not targeted specifically to your product or service, does not capture visitors as prospects (leads), and convert some into sales right away, you need to consider a sales page with a squeeze opt-in for more information.

A sales page and opt-in page are the best way start the 7 “touches” needed before you convert the average prospect into a customer.

Although some prospects will buy directly from your sales page, most of your prospects need to see, read, hear, touch, and feel the benefits of your products and services before they buy!

That where your auto-responders from your opt-in come into play.

Sales Mini Sites are most effective when customized for your product or service.  The design, look, and feel of the site must communicate the benefits of your product or service to your potential customers.

Here are some examples sites that our team has done for clients.

Mini Sites can typically be designed and delivered to you in 5 days.  I have found sales mini sites to be the most effective way to sell products and services online without requiring your involvement from prospect to customer.

Read More about Sales Mini Site Solutions

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